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Transaction Experiences

Level One, LLC Acquired By RealPage, Inc.

Level One

Since its founding in 2002, Level One (www.levelone.com) has become the dominant provider of technology-enabled customer contact solutions for the multi-family apartment industry. Level One provides outsourced lead-to-lease conversion and maintenance services via phone, email, and chat mediums to owners/managers of large apartment complexes throughout the United States. Level One’s high performance culture—a rigorous methodology of employee selection, unique development, and defined career path—has resulted in a team with exceptional attitude and culture. A recent independent study concluded that Level One’s proprietary customer contact methodology resulted in twice as many leases per call than traditional apartment leasing methods, generating a return on investment (ROI) for its clients in the triple digits.

Realpage

RealPage (NASDAQ: RP) (www.realpage.com) provides on-demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States. Its six on-demand product lines include OneSite® property management systems; Level One® (formerly CrossFire) sales and marketing systems; YieldStar® asset optimization systems; Velocity™ billing and utility management services; LeasingDesk® risk mitigation systems; and OpsTechnology® spend management systems. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support, and learning. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multi-family housing

We believe new lead generation techniques coupled with on-demand centralized leasing agents available 24 hours a day, 365 days per year will fundamentally change the way apartments are leased by helping owners increase demand for vacant units and reduce overall leasing costs. We wanted to be part of this disruptive change and believe that RealPage is the only firm with the technology, scale, and shared vision to actually deploy such advanced capabilities.

“We believe new lead generation techniques coupled with on-demand centralized leasing agents available 24 hours a day, 365 days per year will fundamentally change the way apartments are leased by helping owners increase demand for vacant units and reduce overall leasing costs. We wanted to be part of this disruptive change and believe that RealPage is the only firm with the technology, scale, and shared vision to actually deploy such advanced capabilities.” Todd Baldree, CEO Level One

Greer, South Carolina

has been acquired by

Carrollton, Texas

The undersigned acted as M+A advisor to Level One, LLC.