Skip To Content
Transaction Experiences Bigelow Advises iPROMOTEu on its Recapitalization by Align Capital Partners

Transaction Experience

Bigelow Advises iPROMOTEu on its Recapitalization by Align Capital Partners, Inc. announced it has partnered with Align Capital Partners and management to recapitalize the Company. iPROMOTEu is a leading technology-enabled service provider to independent promotional products distributors through an Affiliate model. This transaction is the successful culmination of an initiative led by Bigelow LLC.

Founded in 1999 and headquartered in Wayland, Massachusetts, iPROMOTEu ( provides independent promotional products distributors (Affiliates) with back-office support systems including order processing, invoicing, vendor management, sales & marketing assistance, and working capital support. These services are managed through the Company’s proprietary order management technology platform and allow Affiliates to spend more time on revenue generation and less time on tedious, time-consuming business tasks. iPROMOTEu serves over 650 Affiliates across North America and enables $200 million in Affiliate orders. Ross Silverstein will continue as CEO and lead the existing management team and employee base as they grow their service offerings and Affiliate base.

“iPROMOTEu started from an idea 20 years ago and has grown to be the largest affiliate model service organization for independent promotional products distributors. As our growth accelerated, we wanted to find a partner that could help us scale our business, provide for new investments in our network, and help us recruit even more Affiliates. The team at Align is deeply experienced at helping rapid-growth companies, shares our same vision of the future, and is supportive of providing resources to help us achieve our goals.” Ross Silverstein, CEO, Inc.

Headquartered in Cleveland and Dallas, Align Capital Partners ( is a $325 million, growth-oriented private equity firm that partners with business owners and management teams to create shared success. They bring experience and resources to help companies accelerate their growth, to the benefit of management, employees, customers, and investors.

“iPROMOTEu has created a truly unique and disruptive business model in its industry. The Company has built the largest network of passionate, successful, independent business-owner Affiliates with its unique product suite and empowering technology solutions. We are excited to partner with Ross and the management team to further support iPROMOTEu’s growth while maintaining the exceptional culture that the Company embodies today.” Chris Jones, Managing Partner Align Capital Partners

Originally established in 1935, Bigelow LLC  is an independently owned M+A advisory boutique with a singular and passionate focus: entrepreneur owner-managed businesses. Bigelow has a reputation for having a unique understanding of the special requirements of the owner-managed, entrepreneurial operating company in building, and ultimately capturing enterprise value.

Wayland, Massachusetts

has been recapitalized by

Cleveland, Ohio

The undersigned initiated this transaction
and acted as M+A advisor to, Inc.

Back To Top